Venice is one of the most important tourist destinations in the world, due to the city being one of the world’s greatest and most beautiful cities of art.

The city has an average of 50,000 tourists a day (2007 estimate). In 2006, it was the world’s 28th most internationally visited city, with 2.927 million international arrivals that year.

Tourism has been a major sector of Venetian industry since the 18th century, when it was a major centre for the grand tour, due to its beautiful cityscape, uniqueness and rich musical and artistic cultural heritage. In the 19th century, it became a fashionable centre for the rich and famous, often staying or dining at luxury establishments such as the Danieli Hotel and the Caffè Florian. It continued being a fashionable city in vogue right into the early 20th century. In the 1980s, the Carnival of Venice was revived and the city has become a major centre of international conferences and festivals, such as the prestigious Venice Biennale and the Venice Film Festival, which attract visitors from all over the world for their theatrical, cultural, cinematic, artistic and musical productions

Today there are numerous attractions in Venice, such as St Mark’s Basilica, the Grand Canal, and the Piazza San Marco, to name a few. The Lido di Venezia is also a popular international luxury destination, attracting thousands of actors, critics, celebrities and mainly people in the cinematic industry.

However, Venice’s popularity as a major worldwide tourist destination has caused several problems, including the fact that the city can be very overcrowded at some points of the year. It is regarded by some as a tourist trap, and by others as a ‘living museum’. Unlike most other places in Western Europe, and the world, Venice has become widely known for its element of elegant decay. The competition for foreigners to buy homes in Venice has made prices rise so highly, that numerous inhabitants are forced to move to more affordable areas of Veneto and Italy, most notably Mestre.